On Thursday 31 March 2016 , Pioneerz organized the Growth Hacking Masterclass, a pro-active introductory course into this rapidly growing new method to grow companies.

Pioneerz was invited by the EC’s Innovative Enterprise conference to organise something for ambitious entrepreneurs that would make the trip to The Hague even more worthwhile, so Pioneerz took on the challenge to make Growth Hacking accessible to (corporate) entrepreneurs from all over Europe. Pim de Bokx – Managing Partner of Pioneerz was lucky attract Max Corbeau (ex-RELX ) and Luca Barboni (GrowthHound), seasoned Growth Hackers, to help develop the content and partnership to deliver the masterclass. (Introduction Growth Hacking Masterclass)

WHAT IS GROWTH HACKING?

The masterclass started with a 101 on Growth Hacking performed by Max and Luca. In a high tempo the 40+ participants where taken through the development of Growth Hacking in the past few years. It made clear that Growth Hacking is many things we already know, like SEO, Social marketing, SEM and e-mail marketing but at the other hand can be brought back to the essence “to become the leader of growth, learn to love data”. Luckily more and more tools and systems …. —- > meer